Bitcoin treasury companies are losing their financing edge as mNAV premiums fade, forcing firms to choose between buying, debt cuts and AI pivots.
In 2024 and 2025, corporate Bitcoin treasuries all seemed to follow the same playbook. The rules were simple: trade above the value of your coins, sell new shares, buy more, repeat. That playbook required one crucial condition. The company’s shares needed to trade at a premium to its underlying crypto. By June 2026, that premium disappeared for most of the companies that built their story on it.
Among those companies, a divide has emerged. Some Bitcoin treasuries can still raise capital against their coins. For others, the balance sheet now drives every decision. As of mid-2026, the first group has become much smaller than the second.
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The Scale Of It
The Mechanism That Built The Model
The number that separates a buyer from a seller in this sector is mNAV, or market net asset value. It compares a company's market value to the dollar value of the crypto on its balance sheet.
A company trading above an mNAV of 1.0 can sell new shares and use the proceeds to buy more crypto. Because each new share sells for more than the crypto it funds, each purchase increases shareholders' crypto-per-share. At an mNAV of less than 1.0, the trade runs in reverse. Selling shares to buy crypto shrinks each share's crypto backing rather than growing it.
That mechanism explains why the treasury trade looked uniform in 2024 but appears fractured now. The premium that made it accretive has compressed across nearly the entire sector, not just for the companies already under pressure.
Strategy Kept Buying After Losing The Edge That Made Buying Pay Off
Strategy spent four years building a model where its corporate Bitcoin purchases outperformed a simple buy-and-hold strategy. By June, the same purchases risked diluting shareholders. The company is still accumulating Bitcoin. However, Strategy no longer has the same financing advantages it once did.
Metaplanet and Twenty One Respond to the Same Problem Differently
Metaplanet built its name on buying more aggressively than almost anyone else. That strategy worked when its shares traded at a premium to its underlying Bitcoin holdings.
By June 2026, the stock was down 42% for the year and 85% over 12 months. CEO Simon Gerovich said the company would consider buying back shares if mNAV stayed under 1.0.
A buyback only makes sense once issuing new shares stops paying for itself. By entertaining stock buybacks, a Bitcoin treasury company is effectively implying the playbook it used in 2024 and 2025 has stopped working.
Twenty One has had a rougher version of the same year. Its stock fell from an all-time high of $47 in April 2025 to $5.50 in June 2026.
When a standalone treasury can no longer raise cheap capital against its coins, bolting it onto something with its own cash flow is one of the few moves left.
Staking Gives Ethereum Treasuries More Room, But Not Immunity
Read More: Will Bitcoin Survive Quantum Computing? Inside the Race Toward Q-Day
Miners Are Solving a Different Problem Entirely
Riot and MARA get folded into the same conversation as Strategy or Metaplanet, but they're running a different business. They are operating companies with power bills and equipment loans that don't pause for a treasury narrative. Selling part of what they mine resembles traditional cash management, rather than directional trading.
The data center buildout running through both companies connects directly to the Bitcoin sales. Mining sites and AI compute sites need the same input: cheap power at scale. A miner shifting capacity toward AI work is redeploying physical infrastructure toward a group of customers offering steadier revenue than Bitcoin mining.
Read More: Bitcoin Miners Are Pivoting to AI: What Does This Mean for BTC?
The Companies That Actually Left
Only a small group of companies sold everything. These are the ones that can be said to have "dumped."
Sort all of these by motive, and the pattern holds up.
MARA, Genius Group, and Empery sold to handle debt. Meitu sold to fund a dividend and cover business costs. MARA, Riot, and Bitdeer shifted capital or infrastructure toward AI work.
Don't Count What Isn't Theirs
Coinbase holds 16,492 BTC on its own balance sheet. Block holds 9,032 BTC. Both of those figures exclude crypto the companies hold on behalf of customers.
What the Split Actually Comes Down To
The divide running through this sector is about capital access, not belief in crypto. Strategy and Metaplanet kept buying after their stocks fell below the value of their own coins. The result was that buying continued without the financing edge that justified it in the first place.
Riot and MARA sold Bitcoin for reasons tied to debt and infrastructure spending, unrelated to their outlook on its price. The companies that exited entirely solved a specific balance sheet problem rather than changing their mind about crypto.
